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Prima Granite: A Rock Solid Choice for Growing Kitchen Sink Sales

Prima Granite: A Rock Solid Choice for Growing Kitchen Sink Sales

Sales of Prima Granite Sinks, such as the Compact Granite Single Bowl Inset Sink in black, continue to grow at a pace as consumers recognise the many benefits of granite, including the competitive price points that Prima offers – a brand exclusive to distributor, PJH.

The popularity of the Prima Granite Sink Collection comes not only from its luxurious looks, but also its impressive durability and long life, which is supported by Prima’s 20-year guarantee. The availability of a range of matching coloured kitchen taps is also a USP.

Available as both inset and undermount style, in a range of sizes and colours (Black, Gun Metal, Light Grey & White), further adds to their appeal. Options include single bowls or one and a half bowls, including a compact design suitable for a 500mm cabinet, and an extra deep bowl range, as well as the many Prima coordinating kitchen tap choices in both Swan spout and pull-out designs.

Rob Brooks, Prima Appliances, Sinks & Taps, PJH said: “Granite sinks continue to take market share and are now firmly established as the material of choice for consumers – currently exceeding stainless-steel sales. In fact, our Prima granite sinks collection saw 40% growth in 2022, with black the most popular colour equating to 40% of total sales.

“The availability and strong price point of the range is supporting retailers to promote sales too, alongside the colour matching Prima kitchen tap options.”

Scratch resistant, stain resistant, heat resistant, and with a plumbing kit, waste and overflow parts included, combined with PJH’s next day delivery service, and the benefits to both stockists and the end-customer are clear.

For more information on beautiful and functional appliances, please visit Prima site.

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