The Smarter Choice™

Appliances | Sinks | Taps

About Prima

The Prima range has everything you need to complete your kitchen, from self cleaning ovens to the kitchen sink and all appliances are designed for your everyday needs, and to be easy every time you use them.

Prima products are specifically built to combine great features and looks at a price that suits every budget.

Our Prima+ products have added functions and style features that make them the ideal alternative to more expensive brands but at a much lower price, adding to the value of buying Prima.

We’re so confident in the quality of our Prima products that we offer a FREE extended 5 year parts and 2 years labour guarantee as standard on all products that are registered within 30 days of purchase.

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