As part of its growth strategy, PJH has launched its Bathrooms to Love BOND, a unique initiative that aims to protect the independent retailer from online pricing competition.
Bathrooms to Love BOND, which stands for Brand assurance, Online price protection, New & exclusive product ranges, and Display & showroom support, helps to not only protect the brand, but provides online price protection by preventing Bathrooms to Love products from being sold ‘like-for-like’ via e-commerce websites at reduced RRPs.
The Bathrooms to Love BOND commits PJH to protecting and investing in the brand and providing online price protection. The BOND will also provide independent retailers with regular new product launches as well as offer the best display and showroom support. This includes Augmented Reality, which facilitates greater product understanding by allowing products to be viewed in customer’s own spaces – all part of PJH’s 5-star First Choice Service.
Removing the ‘like-for-like’ price differentiation common between e-commerce sites and retail showrooms, PJH has introduced ‘Your Label’, an innovative solution that allows retailers the ability to sell the Bathrooms To Love product range online via their own website, with PJH providing the ability for the e-commerce customer to add unique product names, codes and product information. Your Label will even apply retailers’ own product names and codes on the packaging label as well as deliver the product direct to customer homes, for a completely seamless retail solution.
Brett Jenkinson, Head of Retail Customer Experience, PJH, said: “Being able to support our ‘bricks & mortar’ retail customers against the challenge of on-line pricing is important for PJH, and pivotal to our continuous goal of providing a First Choice Service. Bathrooms to Love BOND, together with Your Label underlines this commitment to our independent retailers, helping them differentiate their product offering and therefore protecting them against on-line price discounting.
“Your Label’ supports this differentiation, allowing e-commerce customers to take advantage of the Bathrooms to Love collection, and to offer it to their customers with their own unique range and product names, and also with our end-to-end 5-star customer support including sourcing, picking, packing and delivery direct to the customer’s home.”
For more information on any other beautiful bathrooms to love inspirations, please visit bathrooms to love site.