The trend towards compact and functional bathrooms is increasing – especially in urban apartments, where space-saving and well-thought-out solutions are in demand. However, the realization of a modern guest bathroom often fails due to the tedious search for suitable individual components. This is where the Perfect Fit concept from Lenz® comes in: a fully coordinated product line that combines all necessary sanitary items, allowing customers to design their guest bathroom easily, safely, and affordably.
A Complete Solution for DIY Stores – In-Store and Online
The Perfect Fit concept is available both in-store and online. In DIY stores, the concept is presented as a complete solution, allowing customers to see all matching items at a glance. Online, they have the choice: they can purchase individual products or order the entire Perfect Fit set as an all-inclusive package.
This concept offers DIY store operators an attractive addition to their range and creates differentiation from the competition. With a targeted range that focuses on design compatibility and high quality, a clear alternative to A-brands is offered – with the advantage of a straightforward and time-saving purchasing decision for the customer.
Core Idea
- A complete guest bathroom concept that includes all necessary sanitary items.
- Perfectly coordinated in design, color, size, and installation comfort.
- Goal: To offer customers a simple, safe, modern, and affordable complete solution for their guest bathroom.
- All items are also available as single product.
Sales Channels
- In-store: Displayed together on the shelf in the DIY store.
- Online: Available as individual items or as a complete bundle.
Brand Values and Benefits
Easy installation & cleaning (well-thought-out solutions for DIY customers).
A major advantage of Perfect Fit is the easy installation and cleaning of the products. DIY customers benefit from intelligent fastening solutions that simplify the installation process:
- HelpFix installation aid: The packaging of the toilets is designed to serve as an installation aid – the toilet no longer needs to be lifted or held.
- Quick fastening of fittings: Pre-assembled hoses and quick fastening enable easy installation without tools.
- Installation-friendly bathroom accessory set: Can be glued or drilled – for maximum flexibility.
- Renovation-friendly design: Large mounting plates of the accessories (28 mm diameter) cover old drill holes.
- Hand wash basin with drilling template: Easy installation as a wall or countertop washbasin.
- Anti-fingerprint surface: All colored (except chrome) items (fittings, siphon, accessories) are equipped with an anti-fingerprint surface.
Affordable Luxury
Perfect Fit offers modern design and high quality at an unbeatable price-performance ratio. The complete solution starts at €454.99 (in chrome) and goes up to a maximum of €509.99 (in gold) – an unbeatable price for a complete guest bathroom.
High Quality Standards
Lenz focuses on high quality standards:
- Up to 30 years warranty on selected products.
- Professional quality for the toilets, as production takes place in the factory of the parent company, which also manufactures for the professional trade in the USA.
- Extremely low complaint rate of only 1.4%.
- Quality management in Germany to ensure the highest standards.
Why DIY Stores Should Choose Perfect Fit
DIY store operators benefit from numerous advantages:
- Increased additional sales through the holistic concept.
- Easy marketing: All products perfectly coordinated, minimizing customer inquiries.
- One-stop shopping experience for end customers.
- Clear differentiation from the competition.
Products in the Bundle
- Valea washbasin (in 2 sizes as countertop or wall washbasin).
- Moana washbasin fitting (including matching pop-up valve in 5 colors).
- Juri design siphon (in 5 colors).
- Melva / Jeno wall toilet (rimless and with antibacterial Keep Clean surface).
- Matching toilet seats (Melva Classic / Jeno Slim) (made of duroplast, with soft-close mechanism and loadable up to 250 kg).
- BA set consisting of paper holder, toilet brush set, hooks (expandable with towel holder, hand towel holder, soap dispenser, paper holder with lid from the same line).
With Perfect Fit, Lenz presents an innovative solution for DIY stores that offers customers a coherent, easy-to-install, and attractively priced guest bathroom – and positions itself as a revenue driver for the DIY industry.
Perfect Fit shows what the Lenz® brand stands for: modern design, high quality, and easy installation at a fair price. In our complete solution, we fulfill all these factors, making it as easy as possible for customers.
Wenke Kohl, Head of Marketing for the Lenz brand at Globe Union Germany GmbH & Co. KG
