Integrated Plumbing Product Brand to Feature New and Migrating Collections;
Offering Signature-Styled, High-Quality Vitreous China, Faucets, Fixtures and Fittings
Globe Union Industrial Corporation, parent company of Gerber® Plumbing Fixtures, announces the integration of the Danze® by Gerber products into the Gerber brand family. Gerber Plumbing Fixtures is a leading manufacturer of vitreous china plumbing fixtures, faucets, and fittings for the residential, commercial and hospitality construction markets. The company will debut a unified Gerber brand showcasing decorative, high-performance, high-efficiency and eco-friendly plumbing products at the annual Kitchen & Bath Industry Show in Las Vegas on January 20-23, 2020.
The organization plans to go to market with a single brand voice and introduce all new products exclusively featuring the Gerber brand name, while executing a running change for the transition of existing Danze by Gerber products. Gerber is dedicated to facilitating this change as efficiently as
possible, taking the unique needs of their customers and partners into consideration throughout the process.
“The Gerber brand has strong equity in the market,” said Keith Yurko, CEO, Gerber Plumbing Fixtures. “The strategic shift to a single brand will align with the positioning of Gerber as a decorative solution with inspired designs and a reputation for innovative, reliable performance – all at an exceptional value.”
For nearly a century, Gerber has established a brand synonymous with quality and endurance in the plumbing fixtures industry. In 2020, the company will introduce a new bath collection, new bathroom products, and a new kitchen collection – alongside successful new in-market products, including the
Viper® Toilet-in-a-Box, complementary line of pull-down prep faucets, and the beautiful Avian™ Bath Collection consisting of 36 products.
“We are excited for the future of the unified Gerber Plumbing Fixtures brand,” said Tony Favilla, Vice President of Sales & Marketing, Gerber Plumbing Fixtures. “The integration allows us to better position our teams and partners for collective success.”
Gerber will roll out a brand refresh, including a new, consolidated corporate website, in early 2020 as part of the ongoing commitment to deliver a superior customer experience.