PJH, is pleased to announce another exciting new distribution partnership – this time with renowned bathroom brand, VitrA. From June 2025, PJH will be distributing an extensive selection of VitrA products across its retail network, further expanding its market-leading bathroom offer.
VitrA, a global bathroom manufacturer with a reputation for innovation, design, and quality, brings an impressive portfolio to PJH’s retail customers. While the VitrA range will not form part of PJH’s own-brand bathroom collections, the VitrA Bathroom Collection and Vitality Collection will perfectly complement the choices available. The VitrA Bathroom Collection will be made available to all PJH retail customers, while the Vitality Collection remains exclusively available for retail showrooms who are VitrA Vitality Partners.
Partnership Benefits and PJH’s Commitment
We’re thrilled to bring VitrA into our bathroom brand portfolio. This is a fantastic opportunity to partner with a manufacturer that shares our values of quality, innovation and customer-first service. The addition of VitrA offers our retail customers access to a globally recognised brand, supported by PJH’s industry-leading logistics, next-day delivery options, ‘First Choice’ service promise, and our easy-to-use Partners Portal™ ordering system.
Kim Cooper, PJH, commented
Product Range and Service
PJH will stock a substantial proportion of the VitrA range, with many products available for next-day delivery, and selected items via special order. VitrA categories include washbasins, WC’s, furniture, taps, showers and frames & flush plates. The partnership also allows retailers to order VitrA brochures, POS and colour samples via PJH’s portal.
We are delighted to be partnering with PJH and to take advantage of their exceptional service model. PJH’s strength in distribution, from extensive stockholding and nationwide coverage to their streamlined customer experience, makes them the perfect partner to deliver our premium bathroom solutions across the UK. We look forward to working closely with PJH to bring VitrA to an even wider retail audience.
Ruth Davies, VitrA
