As PJH marks the first anniversary of its Bathrooms to Love (BTL) website launch, the platform continues to make waves in the bathroom retail space by driving traffic and supporting PJH’s national network of independent stockists and showrooms.
Since its launch, the BTL website has grown rapidly, with over 180% increase in traffic this year – as well as 100’s of independent stockists now showcased and promoted on the site – and more retailers encouraged to get listed.
The BTL platform offers a unique opportunity for stockists to feature their business for FREE by adding custom content, including showroom images, bathroom projects, and contact details, directly on profile pages. This PJH partnership with retailers helps to attract new customers and increase showroom footfall.
Inviting More Retailers to Join
PJH is inviting more independent retailers to join, take advantage of this promotional opportunity, and manage their profiles easily through PJH’s Partners Portal.
Notably, stockists can showcase bathroom makeovers and projects to highlight their expertise, driving consumers directly to stores through “Wish Lists” that allow browsers to send dream bathroom ideas to their nearest BTL showroom via the handy “Specialist Locator” tool.
We are pleased with the growth and success of the BTL website over the past year. Our focus has always been on providing meaningful support to our bathroom stockists, and the platform, supported with its social media arms, is a key part of this commitment.
By giving our retailers the marketing tools to showcase their expertise and drive showroom footfall, we’re helping them grow their business. It bridges that all important gap between the consumer and retailer on the buying journey. We’re excited to welcome even more stockists to the BTL family and continue building on this success together.
Sally Hough, PJH
Supporting Retailers Through Social Media
PJH has further amplified its efforts to support retailers through an ever-expanding and targeted social media presence. Launched across Facebook, Instagram, Pinterest, & TikTok, the BTL brand now boasts an impressive following, with Instagram more than doubling its number of followers over the year.
The brand’s social activity also reaches an average of 166,022 accounts each month. This not only extends BTL’s reach to consumers but also serves as an additional channel to direct traffic to the BTL website, where consumers can locate their stockist.
Committed to supporting its retail partners, PJH will continue to develop its BTL website and social media channels ensuring they evolve in line with changing bathroom trends, delivering regularly refreshed content to ever-growing audiences – all with the ultimate goal of driving footfall and sales with BTL stockists.
