Prima range

Practical and Efficient Design​ by Prima

Our quality management and efficient designs enable us to build “green” and reliable products at reasonable prices.

All Prima appliances have an A to A+++ energy rating which means that they are better for the environment and much cheaper to run.

Practical Solutions

We know that customers want easy choices when they use appliances. Too many options and programs can make life difficult. Prima appliances are designed for everyday needs, and to be easy every time they are used. Whether it is an oven, a microwave or a washer dryer, most of us will only use a small number of programmes most of the time and so Prima appliances make it really easy to use these programmes whilst getting great results every time.

For consumers who want a little more, our feature rich Prima+ products have additional programmes and settings, making them an ideal alternative to more expensive brands at a much lower price point.

Quality is Guaranteed

We’re so confident in the quality and build of our products, that we offer a FREE extended 5 year parts and 2 year labour guarantee as standard on all our products. So with such great quality products at highly competitive prices our customers have total peace of mind.

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